Automation is the Future, Analysis is the Tool

GPS Tracking For Sales Reps

Outside sales reps spend the day on the field visiting customers and sometimes spend days - if not weeks - without reporting to the sales office. Therefore, the only way that managers could know if the field reps were doing their jobs was through the orders that came in.

GPS tracking for sales reps takes that uncertainty out of the sales manager’s job. With GPS tracking for sales reps, sales managers can be sure that their team members are visiting the customers they are supposed to, and then use the information captured to improve mentoring.

For instance, with GPS tracking for sales reps, managers are able to pinpoint that a certain rep is performing the required 5-6 visits a day, although the revenue he/she brings in is lower than expected. This way, the manager can tailor rep training to emphasize negotiating and closing deals.

For star sales reps, on the other hand, that are generating exceptional revenue, GPS tracking for sales reps can mean adding one or two extra visits a day and maybe a handful of additional orders a week.

More than simply monitoring field rep location, sales managers are implementing sales rep tracking apps to verify rep performance and tailor monitoring. When a sales rep tracking app is used, sales managers can receive instant verification of the customer visits being performed.

But sales rep tracking apps have many benefits for reps too. With a sales rep tracking app, reps can optimize their customer rounds, saving in travel time and costs, as well as drastically reduce off-hours reporting. This leads to increased customer-facing time and higher chance of ordering.